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Discovery Communications and Eurosport unveil plans to transform the Olympic Winter Games viewing experience


To celebrate 100 days to go until the Olympic Winter Games PyeongChang 2018, Discovery Communications and Eurosport have unveiled their plans to transform the Olympic Winter Games viewing experience.

Eurosport will deliver the first fully digital Games for Europe, live and on-demand coverage across all screens in 48 markets**. The interactive Eurosport Player will be the only place fans can watch every minute, every athlete and every sport - online, on mobile, tablet devices or connected TVs. More than 4,000 hours of coverage and 100 events will be available, including 900 hours of live action, more than ever before across the continent

Eurosport Player will give fans the chance to personalise and define their own Olympic experience. The new Make It Yours campaign, launching in November, will call on fans to take control of their Games experience and choose what they watch, when they watch and how they watch their favourite sports and local heroes.

The campaign features Eurosport’s new anthem, a modern cover of the Queen classic ‘I Want It All’, performed by the London Symphony Orchestra, highlighting a fan’s ability to instantly access every moment of the Games, anywhere and anytime, on Eurosport services.

Taking a new approach for a new generation, Discovery recently announced a first-of-its-kind Olympic Games partnership with Snap Inc in Europe***. At Games-time, the partnership will deliver user-generated and behind-the-scenes content from PyeongChang 2018 to Snapchat users in Europe.

Eurosport will have a dedicated mobile digital studio in PyeongChang and will work with some of the biggest digital influencers from across Europe, embedding them into editorial teams during the Games to co-create unique content for social media focused on engaging new and younger audiences. This represents another Olympic Games first for Europe.

Innovation will be at the forefront of Eurosport’s immersive coverage, utilizing the latest production technology, more data and 1,100 cameras to bring fans closer to the action.

A highlight will be the new “Eurosport Cube” studio, with action from PyeongChang brought to life through ground-breaking technology. An Olympic Games first, the Cube studio will use augmented reality and enhanced data to create an immersive and interactive environment, offering fans best-in-class analysis of the action.

As part of Eurosport’s series of up to 100 new and unique short form films, technology will be used to share a greater understanding of every winter sport. This first-of-its-kind content will give fans a new perspective on winter sports, allowing them to become the experts.

An example is Eurosport’s Sport Explainers: using augmented reality and data to create films that delve deeper into the technical explanations of winter sports, showing how the world’s best athletes win gold.

Eurosport’s global scale will bring more expertise, with in excess of 150 local experts and Olympians reporting on the action and bringing the fans closer to the athletes’ Olympic journey. The star-studded line-up includes numerous former athletes who have reached the pinnacle of their sport and whose names transcend their home markets.

Offering deeper analysis and the best insights, the unprecedented line-up currently features more than 150 winter sports expert talent and commentators, including 58 Olympians, with 151 Olympic Games, 75 Olympic Games medals and 28 Olympic Gold medals among them.
New short form content featuring Eurosport talent and the brightest rising stars of winter sports set to compete in PyeongChang, includes:
• ‘My Olympic Confession’ self-narrated stories with Olympic legends and Eurosport talents revealing their untold Olympic stories like never before, recounting personal, intimate memories of the Games.
• ‘Ones To Watch’ looks at the stars set to shine at the Olympic Winter Games, giving athletes heading to PyeongChang the opportunity to recall the people and events that have inspired their careers.

On 1st November, Eurosport will dedicate the entire day to Olympic programming and content and throughout the winter, every weekend, fans can follow a dedicated show, Destination PyeongChang, featuring the athletes on their journey to the Games and the best moments from the week’s winter sports action.

*Working title
**Excludes France 2018-2020. Excludes Russia. Eurosport will be an Official Broadcaster in the UK 2018 and 2020.
***Excluding France and Russia