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• Deal includes live TV and digital rights to the competition
• Strengthens Eurosport’s football portfolio in Romania
• Competition starts on 14 June
Chile are the defending champions, having won the Copa America in 2016 (Image: Getty Images)
Eurosport today announced it has secured the exclusive TV and digital rights to screen the 2019 edition of the Copa America in Romania, reinforcing a highly localised strategy to engage football fans in the country.
Fans watching on Eurosport in Romania will be able to enjoy local commentary from every match screened on its platforms, access clips on-demand via Eurosport Romania’s digital platforms as well as the ability to watch each game on Eurosport Player.
The agreement to screen South America’s premier international competition strengthens Eurosport’s commitment to showcasing premium content in Romania having announced in February that it will continue to show Premier League football for another three years from the 2019-20 season while also securing the rights to show the English FA Cup until 2021.
Andrey Stoychev, Head of Commercial Development, Distribution, Sports and Commercial Operations Discovery CEEMCA, said: “At Eurosport, we are committed to powering the passions of millions of sports fans in Romania – and the fact we have secured the rights to this summer’s Copa America is testament to this ambition.
“Viewers in Romania rightly expect to be able to enjoy the very best in premium content throughout the year – and this news, coupled with our recent English Premier League and FA Cup announcements, demonstrate to our local superfans that Eurosport is committed to bringing them the world’s most relevant and sporting competitions.”
Laurent Prud’homme, SVP Rights Acquisitions and Syndication at Eurosport, added: “In the same way as the Premier League rights in this market, this announcement continues a carefully considered, targeted and locally relevant premium sport play in Romania.
“While we have the benefit of being able to leverage Discovery’s global scale when we consider partnerships around the world, our plans to screen the Copa America in Romania also highlights our ability to identify efficient and highly localised opportunities which best fit local priorities and engage fans in that country.”
Taking place in Brazil, the Copa America starts on 14 June and will feature some of the greatest players on the planet – from Lionel Messi to Neymar, and Alexis Sanchez to Luis Suarez – as 16 countries vie for the right to crowned the best team in the region.
Notes to Editors
Key Dates for the Diary:
Friday 14 June – Opening match of the 2019 Copa America; Brazil versus Bolivia
Saturday 27 June – Quarter-finals begin
Tuesday 2 July – Semi-Final (1)
Wednesday 3 July – Semi-Final (2)
Sunday 7 July – 2019 Copa America