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Eurosport reveals bespoke brand identity for PyeongChang 2018

15/03/2017

• Dedicated logo and brand identity unveiled for Olympic Winter Games PyeongChang 2018

• Logo inspired by the spirit of South Korea

• 2018 Winter Games is Eurosport’s first as the new Home of the Olympic Games in Europe

Eurosport has today unveiled its on-screen logo for the Olympic Winter Games PyeongChang 2018 - the broadcasters first as the new Home of the Olympic Games in Europe.

The Eurosport PyeongChang 2018 logo helps define a new era for Europe’s number one sports destination and the world’s greatest sporting event and will be visible across all Eurosport screens and platforms in the build-up and during PyeongChang 2018.

The logo brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned by the iconic Olympic rings. The three existing logos are headed by a mountain silhouette – the natural setting of the Winter Games. The silhouette background is arched echoing the shape of the Olympic rings and will come in several variations, using a vibrant colour palette expressing the spirit of modern K-pop culture.

Peter Hutton, Eurosport CEO, said: “As the new Home of the Olympics in Europe, and a proud partner of the world’s greatest sporting event, we want to ensure Eurosport is synonymous with the Olympic Games at every opportunity. This brand identity represents the spirit of South Korea and we hope will become instantly recognisable to fans as the hallmark of our PyeongChang 2018 programming.”

He added: “With less than a year to go until PyeongChang 2018, our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before, is well under way. We are committed to offering fans something truly different, the chance to follow every local hero, every sport and every moment that matters to them. With over half of our broadcast schedule, and two thirds of Olympic sports on our screens, we are perfectly positioned to do this.”

For the upcoming Olympic Winter Games, Eurosport will broadcast more than 100 events live and on demand, providing access on any device, at any time. It will make PyeongChang 2018 the most digital Olympic Games across Europe, capturing every moment of action for viewers, as well as creating further mass engagement on Eurosport digital sites (including Eurosport.com) and social media platforms.

Discovery Communications holds the exclusive multimedia rights for 50 countries* and territories in Europe for the 2018 through to the 2024 Olympic Games, announced with the International Olympic Committee in June 2015.