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April 20, 2018
Eurosport teams-up with Tenn Outdoors to launch premium cycling clothing collection in the UK
• Europe’s ‘Home of Cycling’ partners with Tenn Outdoors to create high quality cycling range
• Launch marks the first time Eurosport has produced a branded clothing range for the UK consumer market
• Discovery’s leading sports brand aims to rival the best brands in the industry
Eurosport – the number one sports destination and ‘Home of Cycling’ in Europe – has teamed up with leading technical sportswear manufacturer, Tenn Outdoors, to launch a range of high-spec technical cycling clothing in the UK
The ‘Eurosport GC Collection’ is designed for ultimate performance, available in both male and female styles and aimed at all levels of cyclists. The launch marks the first time Eurosport has produced a branded clothing range for the consumer market in the UK.
Featuring distinctive Eurosport branding, the range has all the quality features serious cyclists demand, including; Italian-crafted grippers, lightweight performance fabrics, 3D Coolmax pads, mesh panelling and micro-perforated Lycra bib braces.
The collection includes jerseys, bib shorts, gloves, jackets, caps, gilets, socks and drinking bottles – the full range of products can be viewed here. Retail prices for jersey’s start at £46.00, with bib shorts retailing at £66.00 and gloves at £20.00. All products can be purchased exclusively via the Tenn Outdoors website.
Ian Woods, Vice President Sales - International Consumer Products for Eurosport, said: “Eurosport is without question the ‘Home of Cycling’ in Europe, with millions of fans watching the world’s biggest cycling races each year on our channels. We are delighted that we can now offer these passionate supporters a premium range of apparel which rivals the best brands in the industry."
“Cycling is a hugely popular pastime in the UK and, with Eurosport’s heritage in the sport, it is a natural progression for us to further engage fans of our brand and our cycling coverage by giving them the opportunity to purchase high quality clothing designed by cyclists, for cyclists.”
Lauren Edwards-Fowle from Tenn Outdoors said: “We are delighted to have the opportunity to work with Eurosport, a brand synonymous with cycling across Europe. We are really proud of the product range we’ve created - the Eurosport brand gives an assurance of high quality which we have carried through into the fabrics and features of every product.”
Eurosport follows the professional cycling peloton around the globe with unrivalled coverage in Europe of the sport’s most prestigious races including; every Grand Tour, the five Monuments, 30 Union Cycliste Internationale (UCI) World Tour events plus all major UCI World Championships. In 2018, Eurosport will broadcast over 200 days of live cycling and 2,500 hours of coverage across its channels.
Eurosport is the leading sports brand of Discovery, the global leader in real-life entertainment. Discovery has a long history in licensing consumer products worldwide in unique and innovative ways. Discovery Consumer Products division provides compelling on-brand products all inspired by programming found on Discovery’s portfolio of networks.